Real Techniques Reel Maker

Real Techniques, a globally renowned makeup tool brand, needed help reshaping the consumer mindset, showcasing that high-quality makeup tools are just as crucial as the makeup itself. The goal was clear: create compelling content that not only got customers talking but maximised their commercial potential. Live & Breathe launched Real Technique's social and OOH campaign, 'Our Tools. Your Way', calling consumers to #MakeYourStatement. To make it easy for people to spread the message, I created a tool to automatise on-brand reels for social media, which also helped the social team create content. It was as simple as adding pictures of oneself, writing the statement and downloading the video.