EcoTech Smart Thermostat
Digital experience for the launch of a new product
Category
Game / AR
year
2023
One of my first activities when joining Live & Breathe was running a workshop to better explain the role of a Creative Technologist, as they had never had someone in this position before. Together, we created a fictitious brief in which EcoTech, a fake company, is about to launch its flagship product, a smart thermostat that uses AI to adjust itself. The manufacturer aims to make sustainable living accessible and convenient for everyone. My task was to conceptualise and prototype an interactive digital experience that generated buzz, educated consumers and led to conversions. The output was two routes: a game contest and an AR photo contest.